Our Episodes about Copywriting

Is it the way how we craft the words that help us communicate more effectively with our audience or the technology that houses all the data? AI writers, conversational AI and more.

The Cortex Copywriter: From Neuroscience to Chatbots

by Jam Mayer • 07 Jun, 2019
From the effects of words on the dopamine reward centres, to the psychology of tone and nuance, the Cortex Copywriter says that copywriting is actually a science.

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